Advanced Mailchimp Marketing Integration

Advanced Mailchimp Marketing Integration

If you want to use some of the more advanced features of Mailchimp (not the basic plan) you can connect your Push store to your Mailchimp account to enable tight integration between both platforms. This will give Mailchimp information on baskets, orders and any custom forms that might get filled in. You can use Mailchimp to build customer journeys such as abandoned basket notifications and follow-up emails.

How To Integrate

API Key

First, you need to log into your Mailchimp account. After successfully logging in, locate your API key within your Mailchimp account.
  1. Navigate to the API Keys section of your account.
  2. Click Create New Key.
  3. Name your key. Be descriptive, so you know what app uses that key. Keep in mind that you’ll see only this name and the first 4 key digits on your list of API keys.
  4. Click Generate Key.
  5. Once we generate your key, click Copy Key to Clipboard. Save your key someplace secure–you won’t be able to see or copy it again. If you lose this key, you’ll need to generate a new key and update any integration that uses it.
  6. Click Done.
From the API Key page, click Copy to Clipboard to copy Your Key for use in the next step, the Push stage of the configuration.
Note:
Having more than one API key in your Mailchimp account is okay. You may have different keys for different applications. 

Push Integrations

Once you have your API Key copied you can head back to the Push admin area and visit Settings > Integrations section. Here you'll see the Mailchimp Marketing Advanced settings. Please enter your API key in the "API Key" input box and press Save.


If the API Key is correct you'll then see the store drop down will either populate with any existing stores you might have in your account, or you'll be invited to create a new store. If you have an existing store, please just locate it in the drop down and press save one further time. That's it the integration is complete.

If you do not have a store created in Mailchimp yet, keep reading below.
Important:
Please remember to ensure that you have checked the "Mailchimp Marketing" checkbox as if not the connection will not work.

Creating a New Store

To create a new store you can click the "Create a new Store in Mailchimp" button. This will launch a form, that will be pre-populated with your store's information. This can be edited and submitted. 

When successful a new store will be created automatically for you in Mailchimp and you'll be able to go back and select it from the drop-down. Please remember to press save to ensure your store is connected correctly.

Creating Customer Journeys In MailChimp

There are many useful articles over at Mailchimp to help get you started with customer journeys.


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