Google Local Inventory Integration

Google Local Inventory Integration

Local Product Feed Setup

In order to to show your local products that are available in your stores, you will have to set up a local product feed, which will appear alongside your Google Ads campaigns, or through free listings. Once set up, you will then need to connect it to your local campaign, allowing you to showcase your products. 

To do so, you will need to do two things: 

- Set up Google Place ID's

- Find your local product feeds. 

Google Place ID's

Firstly, you will need to associate your Google locations to your website. With PushRetail, we have a quick and easy way to do so. After logging into your dashboard, navigate to your marketing tab, and then under the marketing menu, go to 'stores'. Here you will see all your store locations. Click into the one you would like to update (Please note, you will need to associate each store to a new Place ID if you are a multi-store retailer). At the base of the page, under store settings, you will see a box for your Google Place ID. To find your ID, click the link below (or visit: https://developers.google.com/maps/documentation/places/web-service/place-id) and on the map, search for your store location. Please note, you will need a Google Business Profile to appear on this map. Once you have your location, copy the code and add it into the relevant box in the store settings. 

Local Product Feeds

Once your store locations have been set up, you are ready to add in your local feeds into Google Merchant Centre. Your feeds can be found here:

Local inventory feed:

https://*yourwebsite*.com/csv/local-inventory.csv

Local products feed:
https://*yourwebsite*.com/csv/local-products.csv

Note:
These feeds may be password protected. If so, please contact your account manager.

After these steps have been completed, follow the steps within Google Merchant Centre to setup your local campaigns.


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