Set up a Google Merchant Centre
This is the software that holds your feed and passes the information on your products through to Google Ads, where the campaigns are run. It is relatively straightforward to set up, and just requires you to supply the necessary business details and a few verification points, after which you should be ready to go. With all Push websites, we provide a full product feed, based on what you have shown on your website. You will be able to find your product feed by going to:
www.yourwebsite.co.uk/xml/products.xml
If you’re using our advanced product groups set-up you can use the link below:
www.yourwebsite.co.uk/xml/#/products.xml
Where # is the product group ID. For more information on the product grouping function please contact a member of our customer service team, or see our online knowledgebase article here.
Important:
Please be aware that your product feed links are password protected. We recommend you create a new user in your admin area just for accessing your feed. This user doesn't require any of the checkboxes to be selected.
You will add this into the ‘primary feeds’ section in Merchant Centre, and then in the ‘Scheduled fetch’ and then ‘File URL’. We recommend you fetch the feed daily, preferably around 10am in the morning.
The link to set up merchant centre is here:
Related Articles
Google Local Inventory Integration
Local Product Feed Setup In order to to show your local products that are available in your stores, you will have to set up a local product feed, which will appear alongside your Google Ads campaigns, or through free listings. Once set up, you will ...Adding Google Tag Manager
Google Tag Manager (GTM) is a tag management system that allows you to easily add new tags, such as Google Analytics, Facebook Pixels and Google Ads conversion tags onto your site without the need to involve a developer. All this requires is two ...Adding Hotjar to Your Push Website
How to Add Hotjar to Your Push Website. Hotjar is a third party software used to analyse onsite behaviour of your users. We recommend upload Hotjar using Google Tag Manager (GTM). If you have not yet installed GTM, please follow these steps on how to ...Adding A Facebook Pixel
What Is the Facebook Pixel and How to Set It Up? The Facebook pixel is a snippet code you place on your website that collects data and tracks website visitors' behaviour. It allows you to create audiences, track conversion and provides you with ...GA4 E-Commerce Tracking
Back in October 2020, Google Analytics announced that it would soon be launching its new analytics platform called GA4. This is a significant change in tracking systems and many have identified this update as the most important change in Google ...